Unexpected Favorites Struggle as Bettors Chase Underdog Value
Through Week 15 of the 2025 NFL season, several marquee favorites — including the Kansas City Chiefs, Buffalo Bills, and Philadelphia Eagles — have...
Multi-League Action Fuels Heavy Traffic on Betting Platforms
Online wagering traffic surged as sportsbooks and data firms reported rapid growth: Gambling.com Group Limited posted Q3 revenue of $39 million, up 21% year-over-year,...
Live Odds Volatility Peaks During Overlapping Kickoff Times
Live odds volatility jumps by as much as 40% during major kickoff windows when multiple matches start at once, according to recent trading desk...
Totals Markets Dominate Betting Interest Across All Leagues
Since the repeal of PASPA in 2018, more than two-thirds of U.S. states now offer online or retail sports wagering, expanding the addressable audience...
Cross-Sport Betting Trends Point to High-Risk, High-Reward Friday
New data shows mobile sports betting handle tied to same-game parlays rose more than 40% on Fridays since 2019, underscoring how SGPs and cross-sport...
Back-to-Back Scheduling Creates Betting Value in Friday NBA Games
Teams playing the second night of back-to-back NBA games face a measurable drop in performance: research and pro guides show back-to-backs raise injury risk...