Totals Markets Dominate Betting Interest Across All Leagues
Since the repeal of PASPA in 2018, more than two-thirds of U.S. states now offer online or retail sports wagering, expanding the addressable audience...
Markets React Fast as Lineups Go Official Across Sports
Nearly half of in-game betting volume now shifts within minutes of lineup announcements, underlining how official lineups trigger instant market reaction and spikes in...
Cross-Sport Betting Trends Point to High-Risk, High-Reward Friday
New data shows mobile sports betting handle tied to same-game parlays rose more than 40% on Fridays since 2019, underscoring how SGPs and cross-sport...
Friday Night Action Creates Prime Conditions for Value Hunters
65% of weekly streaming peaks and a surge in late-night social buzz now collide with major sports windows, creating rare moments for bettors to...
Global Odds Movement Signals Smart Money Activity
In the last quarter, markets registered a 28% rise in sudden line shifts across sportsbooks and financial exchanges — a clear sign that smart...
Parlay Trends Shift as Favorites Face Tough Matchups
Favorites in parlays are showing cracks: early December data finds home favorites losing parlay value as matchup-driven market moves reshape bettor choices.The Utah Jazz...