Winter Sports Deliver Global Action Beyond Football
Nearly 2 billion people tuned in to Winter Games viewership in 2022, showing that global winter sports capture a quarter of the planet’s attention...
Fans Embrace Busy Midweek Action Across Disciplines
Nearly 58% of sports fans now say they watch at least one live game during the week, signaling a clear shift toward midweek sports...
December Sports Schedule Tests Mental and Physical Limits
Nearly 70% of professional teams now use Instagram as the primary channel to post last‑minute travel updates, lineup changes, and recovery clips during the...
Rising Stars Seize Opportunity in Packed Sports Calendar
Sports audiences will watch more live events this season than at any point since 2019, according to industry tracking, and that surge is opening...
Coaches Face Tough Calls Ahead of Festive Period
Nearly 70% of top-flight clubs now post squad updates on Instagram within an hour of team meetings, a pace that has turned the football...
Squad Depth Proves Decisive as Competitions Overlap
Nearly 70% of title-winning clubs in 2025 sustained performance through heavy calendars by using planned rotation and deeper benches, a trend that singles out...